For him, that meant reducing the control a major studio had on quality, content, and marketing.

Thats why there is no middleman.

There is no one taking a cut.

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Claudette Barius/Fingerprint; Releasing/Bleecker Street

The money is coming directly back to the creative pool.

The economic model is pretty simple.

You sell the foreign to cover the cost of the [film] negative.

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Claudette Barius/Fingerprint; Releasing/Bleecker Street

People have done this before.

You end up spending more on marketing and distribution than it costs to make the movie.

The big studios are set up perfectly to release tentpoles.

Generally, people go see one movie over a weekend, and they make one choice.Hitmancertainly was that choice.