“I just wish that we all would have the same opportunity,” wrote fan Deborah J. Devine.
Adds Leisa Marelli, “I’m VERY disappointed that you all chose to do that.
Not the best marketing move.”
It’s not exactly unprecedented to screen a full episode at Comic-Con.
For mega-genre hits likeGame of ThronesorThe Walking Dead, the networks only offer up exclusiveteasers.
“Mixed bag,” says one high-profile marketing exec at a broadcast web connection.
“Good if you build it up and get the fan base there.
They are your evangelists.
Also fine to show new trailers or scenes or teases.
The fans expect that.
“You do wonder if it’s necessary,” anothers another marketing guru from a major studio.
“I’m a big believer of taking care of the fans and giving them something unexpected, i.e.
the proverbial surprise and delight, which showing the episode would accomplish,” the exec told EW.
However, that carries the risk of alienating fans that aren’t in the ballroom.
At the minimum, they could have released an extended scene online.”
Instead,Starz released a new trailer rightbefore Comic-Con.
For what it’s worth, not every fan who couldn’t attend the convention was bitter or upset.
Adds Derek N. Ali Taylor, “Cannot believe the pity party some of the fans are throwing!
I do believe we are grown adults.
Get it together,Outlanderfriends!
Special things ARE worth the wait.
Great for the folks who got to see Ep 1.
Great for the rest of us come September!
Have a strong opinion about this?
double-check to tune into a special edition ofOutlander Live!at 6 p.m.
ET on July 25 on EW Radio, Sirius XM 105.
And look out for EW’s nextOutlandercover,coming this fall!
