This article originally appeared onFortune.com.

But what received less attention were the visual effects that made the scene possible.

It even gave some of the dancers a wardrobe change in postproduction by switching the color of their pants.

Oscar Nominee for Best Picture - La La Land

Credit: Dale Robinette

La La Landisn’t the only critical success displaying Crafty Apes' digital wizardry.

It employs roughly 30 people in Los Angeles and Atlanta.

Crafty Apes expects to continue its steady growth into 2017.

But competition can still be cutthroat, driving down what film studios pay.

Says LeDoux: “Immediately, you’re associated with a certain jot down of quality and greatness.”