Much has been made about the power-loaded emotionality of NBC family dramedyThis Is Us.

(How Kleenex has not done an official tie-in with the show remains a great marketing mystery.)

However, as we know, one persons sob scene is anothers Really?

This Is Us - Season 1

Credit: Ron Batzdorff/NBC

I mean, I thought it was sweet but it didnt make me cry or anything moment.

All this stuff about people crying watching the show caught me so off-guard, he tells EW.

I always thought people would like it, but I was not ready for all this conversation about crying.

Thats going to upset people.

Thats going to make people laugh.

But youre doing it more analytically, even when youre watching things for the first time.

And its not on a storyline youd expect.

Were getting into some really, really good stuff, but its nothing traumatic.

It just got me.

Thats the biggest tease I can give.

It may be the biggest tease, but its not the only one hes handing out.

That is one story that continues to build in a very scary way.

So… what happens next?

We follow the aftermath of that decision, he teases, depending on which way that goes.

Prefer a three-sentence hint as opposed to a one-sentence one?

There are two versions of what happens next, he says.

And its definitely going one of those two ways.

Kevin is rapidly approaching the opening night of his play, says Fogelman.

That is my prediction.

All right, did we forget anyone?

Oh, right:Jack and Rebecca.

Its heavy duty, sums up Fogelman of the approaching hour.