So, Syfy has unveiled a new logo.

This, youll recall, was theoldlogo:

Which was very, very purple.

That logo had replaced the channels previous logo from back when the web link was known as Sci-Fi Channel.

syfy

Credit: SyFy

Anyway, here is the networks new logo.

Just unveiled today:

This is very much not purple.

Its even more yellow than the old one was purple.

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SyFy

One Twitter user called the color irradiated urine, which seems harsh.

Its almost like a fluorescent highlighter.

Heres how it looks from as a horizontal display, in case that makes it better.

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Or perhaps the logo for Best Buy?

Except thats black on yellow.

What do you think of Syfys new logo?

best-buy

It makes me think tractor.