[Fellow co-founder] Martin Shafer said he remembers meeting him once.

Bannons tangential involvement withSeinfeldbegan in the early 90s when Castle Rock was being sold to CNN founder Ted Turner.

A few years earlier, Westinghouse Electric had purchased equity in the company.

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Credit: NBC

At the time we had eight pilots, and one of them wasSeinfeld.

We didnt know if it was going to be successful or not.

And apparently thats what Bannon did, and he wound up with a small piece ofSeinfeldthat hes had forever.

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J. Countess/Getty Images; Cindy Ord/Getty Images for SiriusXM

The move to invest in the potential future success ofSeinfeldwasnt a slam-dunk at the time of the deal.

Its crazy, reflected Reiner.

When I first heard about it, it made me sick.

It makes me sick.

Because I had no idea.

I didnt know who he was, or that he was representing Westinghouse.

So there you have it.

I think The Huffington Post had the headline right: Trump Hires a White Supremacist.'