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Coca-Cola

Coca-Cola aired its"It’s Beautiful" adduring the Super Bowl.

Airbnb

Airbnb promoted a message of inclusion and acceptance with its Super Bowl ad.

hyundai

National Geographic Channel

The world is more beautiful the more you accept."

The45-second clipshows Albert Einstein (Geoffrey Rush) playing halftime performer Lady Gaga’s music on a violin.

Honda

Honda took it back to high school for the company’sCR-V 2017 Super Bowl ad.

bai

Budweiser

Budweiser debuted a particularlytimely adfor the Super Bowl.

The company highlighted its origin story in the powerful one-minute commercial, tracing back to German immigrant Adolphus Busch.

The two join in on the fun of a pee-wee football game.

coke-2017

Squarespace

John Malkovich found his way to the world of Super Bowl commercials through aSquarespace ad.

The ad shows babies and toddlers in mustaches, earrings, and jerseys, emulating football legends.

Kia

Melissa McCarthy signed on for Kia’sSuper Bowl adfor the Niro.

airbnb

Nat Geo super bowl ad

National Geographic Channel

tina-fey

budweiseer-ad

buick

mercedes

Mercedes

johnmalkovich

super-bowl-babies

audi

mccarthy

Kia