(1D famously eschewed the splashy choreography and matching outfits of their predecessors.)
It does have a stigma to it, he says.
Because they just hadit.
They were so charismatic.
And when they sang for me?
It reminded me of why I got into music.
But Kotechas not the only one falling back in love with boy bands.
I started thinking beyond just the One Direction category Boyz II Men, 98 Degrees, Color Me Badd.
Yet labels arent just scooping up groups for the sake of filling a void.
Besides, audiences can sniff out when a label is just trying to cash in.
Adds Kotecha, Fans are too smart.
They see through anything thats super manufactured.
So from ABCs perspective, [the show] was an opportunity to connect moms and daughters.
Its bigger than just music, Kotecha says.
Its something that creates a community for girls and teenagers during that awkward time in their lives.
I think that helps them get through it…. Its so inspiring when youre a part of that.
