Watching the new Stephen King movie with a bunch of literal clowns

The theaters response?

We might actually have to steal the clown idea.

Mike Sampson, the senior marketing and promotions manager at the Brooklyn Alamo Drafthouse location, tells EW.

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Alamo Drafthouse/Randall Bellows III

Ahead, a running diary of a coulrophobes worst nightmare.

(Its fine, Im over it… And also the clown carrying an actual machete.

When the idea expanded to Brooklyn, the Drafthouse found the same ravenous response.

Its sweet, but as my friend points out, So was Georgie and now hes dead.

6:45 p.m.:Opening the bathroom door to see this guy walking out?

6:55 p.m.:It took the theater some finagling to enlist a clown emcee for the occasion.

Ill come find you, he tells the potential rule breakers while holding a pie and a machete.

9:24 p.m.:The water-cooler chatter begins as the credits start rolling.

It was likeStranger Things hilarious, one member of the clown posse remarks.

Another mentions, I laughed a lot more than I wanted to.

So expect this experience to continue, though probably not that babies-onlyBaby Driveridea.

Check outmore photos from the clowns-only screenings around the country.Itis now playing in theaters.