It was like all these super hardcore business questions.
JESSICA ALBA:I’ve known Ben [Silverman] for quite a while.
You should really get into the nitty-gritty of what it actually takes.
Apple Music
I know it sounds a bit high and mighty, but it’s true.
It kind of just happened naturally.
PALTROW:Also, a bit of a difference is we’ve all been there.
Apple Music
And so we have that respect for the developers and each other.
And it’s just a different format.
And creativity and optimism.
Apple Music
PALTROW:All of those.
… And just relentlessness.
It’s really hard.
I think it would be impossible.
As you mentioned, representation is an issue that comes up a lot in tech.
How did it factor in your decisions as judges?
I didn’t mean to.
PALTROW:I really loved that.
ALBA:But I don’t think it serves any minority or underrepresented group to be coddled.
Because the world won’t coddle you.
So I actually believe in tough love, hard truths, black and white.
or “This resonates with me.
It could be a man, a woman, a child, any race.
There is space for ideas right now and space for innovation.
And so do we understand that demo very well?
Yeah, we do.
But were we going after businesses that were just appealing to what we know?
I mean you’re able to do any kind of consumer insights or research.
There’s tons of data that you could grab and understand a niche market or a certain demo.
It’s not that difficult.
You still need the same business skill sets, as far as like how do you tackle the issue?
What’s your purpose?
Do you have the drive and the hustle?
You only have 60 seconds to decide if you’re interested.
Did you feel like that was enough time?
And then as our rosters started to fill up, we got a lot more discerning.
If we did it again, we would do it differently.
It was terrible, it was just awful.
ALBA:It sucked.
PALTROW:And then we couldn’t say that for TV.
It was really hard.
You’re going to have to figure out how to burst through it.
I have an issue with that.
It’s a personality flaw, thanks for pointing that out.
Was there anything unexpected from this process in terms of challenges or rewards?
I actually, I still talk to them all the time.
I mean, nothing is put on pause.
Everything is still happening.
And so that was pretty eye-opening for me.
