Sterling, as youll see whenCars 3arrives in theaters this June, is a charmer.
Hes a marketing genius who buys the once-simple Rust-Eze Racing Center and transforms it into a state-of-the-art training facility.
Hes not being interesting, hes beinginterested.

Credit: Pixar/Disney
Hes not, Hey there, Im great, which is not charming.
Hes Hey there,youregreat.
And I think for that reason we designed Sterling to be kind of timeless.
We looked at a lot of European cars from the 60s.
Theyre incredibly stylish, with almost a dainty quality.
Small, kind of sporty, extremely confident.
But not in a way that he has to tell everybody how confident he is.
Fee adds: I think of Sterling as a ten-thousand dollar suit.
Hes not a giant man that comes into a room and holds court and demands everybody kiss his ring.
Hes not that kind of leader.
Hes down to earth and charming and the exactly person you figure should be running this company.
Or a quart of oil.
Cars 3arrives in theaters June 16.