American Horror Story: Behind the Design
That’s justcreepy, man.
So why can’t we look away?
“It’s kind of awesome that we get to do art like this.
FX
You’re immediately drawn to it and repulsed by it at the same time.”
So the first piece of key art is the most literal.
It hit all the points this brand has become … disturbing but sensual and beautiful and arresting."
FX
“That season was about the Catholic Church, which ran this asylum.
It was a corrupt institution.
This just represents the corruption of innocents framed by the ritualistic nature of the Catholic Church.”
FX
Season 3: Coven
“It was about New Orleans, witchcraft and voodoo, and sexuality.
It was the most female season.
It was about female power, female connections, female rivalry.
FX
We all knew we didnt want to feature actual disabilities.
It just felt awful and exploitative.
So we decided to create our own freaks that were not real.”
FX
So we took those characters and combined the storylines."
I was like, well, that’s a great idea for a campaign but kind of boring.
If you guessed the right one, you could win a car.
FX
It was a Lexus or something."
Season 7: Cult
“American Horror Story: Cultbrings a lot of things to mind.
We learned there were gonna be clowns and phobias addressed.
FX
We immediately knew that was a symbol for a cult.
Bees have a hive mentality.
A cult has a hive mentality.
FX
There’s a leader.
There’s the queen.
There’s the woman who has the trypophobia texture to her skin.
There’s the image of the woman wearing that mask with the holes in it.
You’re giving up your individuality.”
